Durga Puja – the most celebrated and the biggest festival of Kolkata. Goddes Durga and her children arrive each year seated in their vahans on a nonstop journey. Goddesses on their vahans on a nonstop journey symbolically cover most of the vehicles plying on Indian roads, powered by Exide.
Advertising Agency: J. Walter Thompson, Kolkata, India
Executive Creative Director: Bipasha Banerjee
Creative Director: Sumit Das
Art Director / Illustrator: Sourish Mitra
Copywriter: Bipasha Banerjee
Account Director: Sabyasachi Sanyal
One of the daughters does not seem to have her own transport. Goddess lacks an S somewhere in the text. The portrayal is refreshing.