Brand: Lay’s
Campaign Name: The Lay’s Ending
Copywriter & Art Director: Apaar Singhal
School: Miami Ad School, Mumbai
Description: Lay’s was falling out of favour from people’s hearts. One easy way to bring the love back? Through hate. Because we all hate it when our Lay’s packet ends. So to remind people that happiness can last longer, Lay’s launched special packets which have a hidden compartment of potato chips at the bottom.
