BRIEF
Bluestone.com is a premium online jewellery store offering a variety of jewellery and accessories, with a special focus on fine personal jewellery.
They were looking to launch the brand and create awareness about their services. Added to this was the need to not only encourage women to buy jewellery online but to also stop depending on their husbands or family to make these purchases.
Moreover, in India, jewellery is traditionally bought only for occasions like birthdays, anniversaries, festivals and weddings; so the campaign had to challenge this insight as well.
CREATIVE SOLUTION
To tackle the requirements of this brief we took the campaign to an intimate and charming space. Through the interaction of a young couple, the TVC informs women that with Bluestone.com they are empowered to make jewellery purchases all by themselves, without depending on others or waiting for that “special” event to come around.
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CREDITS
Brand: Bluestone.com
Client – Gaurav Singh Kushwaha
Agency: Happy, Bangalore
Creative Directors – Kartik Iyer / Praveen Das
Writer – Kartik Iyer
COO – Siddartha Roy
Account Planning – Ravi Bhat
Account Management – Ameya Lokhande / Ajay Kumar
Production House – Nirvana Films
Director – Prakash Varma
Producer – Sneha Iype
