Advertised brand: Spanish Association of Adolescents and Young Adults With Cancer (AAA Cáncer)
Advertising Agency: VCCP Spain, Madrid.
Managing Director: Javier Suso
Chief Creative Director: Beto Nahmad
Creative Director: Jesús Mellado
Art Director: Yerai Gómez
Copywriter: Sergio Villarrubia
Account Director: Rodrigo Alviso
Multimedia Art Director: David Sousa, Álvaro Marugán
Published: April, 2014
Testicular cancer is the second most frequent cancer among young men.
In spite of having high cure rates, the embarrassment men feel about talking about their private parts with a doctor results in many tumours not being detected in a timely manner.
We have to change this!
