Campaign1.0 was held in Kolkata in the month of May and June’ 2019, organized by Impression. It was first of its kind and was highly appreciated by the mentors and participants. The 4-day workshop was for those who are interested in pursuing their career in advertising and it touched upon every aspect of the advertising industry. All the participants got a holistic understanding of the industry expectations, from identifying brand needs, learning from market research, planning, to cracking creative briefs for final campaign development with hands-on training. According to Sayantani Chaki, co-founder of Impression, “There is always a need for creative minds in advertising agencies, and people joining from different sectors need to have a basic idea of how agencies basically work. They must be aware of the creative process that one has to undergo before making an ad. Impression is a forum for lovers of art and ideas where insights about various creative professions are nurtured, discussed, exchanged and shared. And Campaign1.0 was one of them.”
Campaign1.0 was mentored by renowned industry experts like Mr. Soumya Chowdhury, AVP & CSD, Wunderman Thompson (Day 01), Mr. Anurag Acharya, Creative Director, Wunderman Thompson (Day 02), Mr. Diptanshu Roy, Senior Creative Director, Wunderman Thompson (Day 03) and Mr. Arjun Mukherjee, VP & Executive Creative Director, Wunderman Thompson (Day 04).
Participants were involved in creating logos, writing taglines, sharing ideas and also had the opportunity to review and discuss their thoughts on advertising with the mentors. They were also given a guideline on how to progress and meet the industry expectations in different phases of their advertising career. At the end of the workshop every participant was awarded with a certificate of completion by Impression.
Workshop Details:
Workshop Dates: May 26, June 02, June 09, June 16, 2019
Venue: Debovasha, 9/2 fern Road, Gariahat, Kolkata 700019
Workshop Fee: 3,000/-
Impression can be contacted via their website here. They can be found on Instagram as @artimpressionindia
