PUJOSONKHYA MAANEI ANANDABAZAR PATRIKA (Festive issue is synonymous with Anandabazar Patrika)
Anandabazar Patrika is a most read and widely revered newspaper in Bengali readership worldwide. And the Pujosonkhya or Special Festive Issue of this daily is extremely popular for its wide range of quality literature base. It is almost unthinkable to avoid reading this issue if you love Bengali literature. Hence, the baseline itself is ‘Festive issue is synonymous with Anandabazar Patrika’. This year, we created the campaign based on the Mount (Vahana) of the Deities as depicted in the old Hindu scriptures. The use of the mount signifies the annual arrival of the gods and goddesses. We used this idea of arrival as the homecoming of literature and cultural writings. Peacock, owl and swan are the mounts of Kartikeya, Lakhsmi and Saraswati respectively, with whom, arrives the best quality literature.
Client: Anandabazar Patrika
Agency : SoS Ideas
Executive Creative Directors: Souvik Misra, Soubhik Payra
Senior Creative Director: Joy Aichbhowmik
Creative Director: Biswarup Nath
Copywriter: Arka Arkajyoti Bharadwaj, Dhriti Raychaudhuri
Studio Artist: Malay Roy
