The print campaign was designed with the core thought of creating a world that has been heavily influenced by the Western Fashion. To add the millennial connection to the campaign, we took the widely popular internet abbreviation WWW and gave it a new meaning – World Wide West. The campaign captures the essence of western fashion through a striking collection, jewelry, maps and decor items.
Advertising Agency: AutumnWinter Communications & design, MUMBAI, India
CCO & Creative Director: Karan Rawat
Jr. Art Director: Aditi Haldankar
Sr. Writer: Rahul Paul
Photographer: Priyank Nandwana
Sr. Account Executive: Yesha Kavaiya
Stylist (Harshad): Jimmy
Makeup: Gayetri Chakravarthy
Hair: Zeba Shaikh
Production & Props (Aura Production Thailand): Hiren Sonie
Producer (India): SpringSummer Films
Graphic Artist: Diwakar Jakkani
Photoshop: Naresh Berde
Retoucher(India): AVF Studio
