Headline: Doreme celebrates Holi beyond the splash!
Homegrown Indian kidswear brand Doreme has unveiled a thoughtful short film for their Holi campaign ‘Ban Jao Colourful!’.Conceptualised by Monkey Wrench, Kolkata, the campaign film challenges the default exuberance of festive advertising. Instead of a vibrant colour-splashed chaos, the film centres on a young girl hesitant to play Holi with traditional colours. Her mother responds not with persuasion, but with empathy – pulling out a vibrant outfit from her wardrobe and reframing the celebration: you don’t need colour on your skin to enjoy the festival of colours. Rooted in the insight that not every child plays the same way, the campaign reinforces Doreme’s comfort-first philosophy – where true comfort is feeling safe.
