Shivrathri is a Hindu festival which marks the marriage of Lord Shiva with Goddess Parvati. People stay awake on the night of the festival performing pujas and various other rituals. To engage with consumers who stay awake, Kurl-on the mattress brand (which promises ‘sound sleep’), did a innovative ad on the newspaper the following day. By clicking on a QR code, consumers were happy to see a mailbox open up with a leave letter in the mail body. They just had to key in their superior’s mail id and send the letter – to avail a day’s leave and much needed sleep on Kurl-on. India’s largest selling mattress brand.
Credits
Creative Agency: Nicheminds.
