Copy: Ashish Kharwatkar
Art Direction: Darshan Choudhari
Client: Marico
A recruitment campaign for B-School graduates, enticing them to join Marico for its unconventional thinking and business approach.
This campaign won a Gold at the Effies and shone bright at the inaugural Pink Slip Awards, with 3 metals for Best Employer Branding, Best Single Ad and Best Campaign of the Year, in 2007.
Ashish also teaches the fine art of Copywriting here.
(“PS: Some people might take umbrage at the use of the word ‘dwarf’. My apologies for that. It was PC to use it at the time and in India, and we were given to believe that it was acceptable even for people with dwarfism.” – Ashish)
