With every smoke we just inch closer to death. Affecting the heart, lungs, eyes, skin, reproductive organs…the list goes endless. Cowards die many a times before their death and smokers die before time they are meant to.
We have tried to communicate this idea by juxtaposing a telescope (which is simply known to bring the distant sky close to us) with a cigarette.
Art Director: Sanjay Mitra
Senior Copy writer: Sourya Bhattacharjee
