This Miscellaneous Design is a satire of totalitarianism, inspired in the novel Animal Farm, written by George Orwell. We made a parody to the tone and some concepts of the Stalinist discourse and transfer the meaning into a campaign for cage free eggs.
For us, this campaign is about reflecting the empowerment of the hens that freed from their cages and farmers will be able to be happier and therefore they will produce even more eggs.
Art Director: Nidal Koteich
Copywriter: Lazaro Gonzalez / Nidal Koteich
Published: February 2018
Advertised brand: Miscellaneous Design
Advert title(s): Reggolution Eggs
Headline and copy text: No More Cages!
Media: Outdoor, Content, Integrated, Design.
School: Miami Ad School
