We used smart illustrations to connect cricket and its elements to the type of charity work that would benefit from the match; be it education, medical aid or even setting up toilets and drinking water in villages. The result was a clear and powerful communication, that got everyone’s attention.
Print advertisement created by Stark, India for Rotary Coimbatore Spectrum, within the category: Public Interest, NGO.
Advertising Agency: Stark Communications, Cochin, India
Creative Director: Jacob Thomas
Art Director / Illustrator: Vinod Vareed
