Domestic abuse is a truth. It’s everywhere. But hard to notice. Because victims try they best to keep it a secret. Through our ads we showcase that it is tough to spot it.
The design element plays with the negative and positive space to bring out the truth, by showing a punch to the face. Made tough to spot but easy to report.
Advertising Agency: Hakuhodo International India
NCD: Shobhit Mathur
ACD: Sanjay Mohanta
Illustrator: Sanjay Mohanta
Copywriter: Santyanand Gupta
