Creative Directors: Siddarth Basavaraj, Vinay Saya
Art Director: Vinay Saya
Copywriter: Siddarth Basavaraj
Photography: Deepak Vijay
Short rationale: The campaign has been done in ‘desi’ (Indian) style. The idea was to show brand Coca-Cola as the sporting & supporting spirit of popular sports like Football, Cricket which are more than just mere sports, here in India these are played with utmost passion, most often without proper equipment. Hence we have tried to capture that true spirit in which these sports are played and how Coca-Cola has blended seamlessly into this joy of playing.
