There is sleep, and then there is great sleep. Like the kind only a very comfortable Sleepwell mattress can give. So when you are in the middle of this peaceful slumber, the last thing you want is for something to wake you up. Especially the morning rooster screaming at first light. You then are forced to save your precious sleep in any way necessary. Which, in this ad’s case, is turning the loud rooster into a quiet lunch.
Print advertisement created by Dentsu, India for Springwel.
Advertising Agency: Dentsu Impact, Gurugram, India
CCO / NCD: Soumitra Karnik, Anupama Ramaswamy
Creative Director: Nishit Shankar
Senior Art Director: Surinder Yadav
Senior Copywriter: Monish Gupta
Studio Manager: Jacob Philip
