The thought: By changing our lifestyle and creating consciousness, the human mind can empower any obstacle. Yoga, one of India’s most-successful exports to the western world, believes in a similar decree. Reason enough for the United Nations also to declare ‘International Yoga Day’ on June 21st every year. The idea propagated in the visuals offer a simple yet engaging thought that marries Rangoli, a folk art from India where patterns are created on the floor in living rooms or courtyards with Yoga postures. By replacing Yoga postures in a similar setting, one gets to see an interesting and colourful medley of human consciousness. Truly an epicenter of positive energy and a befitting ode to a global event.
Advertised brand: Sri Aurobindo Society, New Delhi
Advert title(s): Yoga Rangoli
Headline and copy text (in English): Celebrating World Yoga Day
Advertising Agency: Hammer Communications, New Delhi, India
Creative Director: Gaurav Bahl
Senior Creative Group Head (Art): Prakash Jaya Shanmugam
Copywriter: Gaurav Bahl
Art Director: Prakash Jaya Shanmugam
Copywriter: Gaurav Bahl
