Advertised brand: Public Interest
Client: Balika
Advert title: Stop Female Infanticide
Advertising Agency: Freelance, Pune, India.
Art Director/Illustrator: Ashwin Hirwe
Concept/Copywriter: Amol Mahajan
In India, preference for a male child and gender-bias has corrupted our minds into ruthlessly killing girl child. This campaign appeals to put an end to this barbaric practice and give the girl child a future that she deserves. We know this world will never be the same without her. This Women’s Day, let’s pledge to save the girl child and celebrate the spirit of womanhood. Stop Female Infanticide. Happy International Women’s Day.
