Title: THALASSEMIA AWARENESS WEEK BY YUWEUS, KOLKATA
Client: Rotary Club of Calcutta Sun City, Rotary International District 3291
Agency: YUWEUS, Kolkata, India
Copy: Sanjeev Dassani
Art: Aanton Mookherjee
Thalassemia is a life-taking blood disorder. Over 3,00,000 babies are born every year with it. Surprisingly, the parents are the cause of a child being born with this dreaded disease.
Unfortunately, there is no cure for Thalassemia. Fortunately, it is absolutely simple to prevent. If couples get a simple Thalassemia Blood Test done before marriage, it can be determined if they carry the traits of Thalassemia or not.
Rotary Clubs of Kolkata, RI District 3291, with support from various Rotary Clubs across India and Bangladesh, have come together to fight the threat by creating widespread awareness. The campaign ‘Check the T. Strike off Thalassemia.’ created by YUWEUS has today become a war-cry for everyone to join this fight.
Sharing their thoughts on the campaign, Sanjeev Dassani and Aanton Mookherjee, the guys behind YUWEUS said, “To be handling such a global mission is not just a matter of prestige, but a huge responsibility on us. The success of the initiative can save many-a-lives, hence whatever we express needs to create a deep impact and move hearts.”
