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@TravelBot by BBR Saatchi : Innovation in Digital

By admin
June 21, 2016 One Min Read
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So you decided last night you’re going to the Cannes Advertising Festival after all but didn’t get a chance to book your hotel.
No problem! All you gotta do is message @TraveloBot on Facebook and he’ll do the rest for you.

Launched at the Cannes Advertising Festival, with a billboard strategically placed at the entrance to the Palais, TravelorBot is the first hotel booking bot of its kind. A user friendly and highly intuitive bot it allows travellers to seamlessly and rapidly find and book a hotel using the Facebook messenger app.
All travellers need do is enter the name @TravelorBot in the messenger window and say “Hi” to start the process. From there the bot will guide them through the search and ordering process using a series of simple questions.

With the rise of the spontaneous traveller, increasing app fatigue and the growing number of people using messaging as their platform of choice, a hotel booking bot seemed to make perfect sense for the Travelor hotel booking website.

To get started type @TravelorBot in your Facebook messenger

Agency: BBR Saatchi & Saatchi
C.E.O: Yossi Lubaton
Chief Technology Officer: Roy Zoaretz
Executive Creative Director: Jonathan Lang
Copywriter: Ronny Azulay
Art-Director: Yuval Zuckerman

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