ABP, Poojo by Bates CHI & Partners, Kolkata

Client: ABP Magazines
Agency: Bates CHI & Partners, Kolkata
Executive Vice President: Abeer Chakravaty
National Creative Director: Sagar Mahabaleshwarkar
Executive Creative Director: Suraj Vasanthan
Associate Creative Director: Kirtish Talukdar
Art Director: Subhadeep Dawn
Illustrator: Subhadeep Dawn
Copywriter: Rupamanjari Mitra
Account Director: Anirban Sarkar, Shamik Ghosh

Note: The Durga Puja special edition, Desh Pujabarshiki, from the stable of Anandabazar Patrika, contains literature penned by acclaimed Bengali authors. Riding on legacy and meaningful content it is an esteemed edition that the Bengali intelligentsia adores and waits for in anticipation. Every year the Desh Pujabarshiki campaign blends literature and Puja cues into its creative. This year the idea revolved around ink art. Ink used in fountain pen is the author’s device whereas the lotus, conch and trident are quintessentially puja elements used either in the rituals or as the weapon of goddess Durga.