Creative agency: Y&R Dubai
Client: Ecobility
Ad title: Emotional Blackmail
Brief: Ecobility wanted to promote its energy efficient light bulbs, Illume by highlighting the benefit of the using CFLs over incandescent bulbs. The challenge was in presenting a social message linking back to the product. CFL’s are a better alternative for our environment than regular lightbulbs, this fact is well known yet people remain apathetic to the cause. Hence the ad features an innocent looking baby polar bear playing on peoples guilt conscious by looking helplessly and begging them to save his future.
Chief creative officer: Shahir Zag
Executive creative director : Komal Bedi Sohal
Creative directors: Shahir Zag, Komal Bedi Sohal
Creatives: Shahir Zag, Komal Bedi Sohal
Photographer: Garrigosa Studio
Illustrator: Garrigosa Studio
Planner (creative agency) : Nadine Ghossoub
Very conceptual and out of the box