Ever wondered how our words travel?
How does our imagination take flight?
How do our ideas reach others?
Like Maa Durga and her family mount on their vehicles/vahanas to arrive amongst us, similarly our thoughts, words and imagination too need a vahana — an instrument of support. Through the following series, we have created our favourite vahanas, using the Pentonic pen as a visual device, elevating our thoughts and ideas.
Agency: Monkey Wrench Communications, Kolkata
Brand : Linc PensCreative Head: Sudip Dey
Creative Director (Copy): Madhura Chakravarty
Senior Art Director : Prakash Mahapatra
Copywriter: Srinjani Roy
Head of Account Management: Kusumanjan Banerjee
Senior Account Manager: Pragna Chakraborty
This Idea has already been done by ABP. They used their magazines’ pages and you just replaced it with your product i.e., pen. So where is the new idea?
Here is the link…
https://www.behance.net/gallery/124018641/Festive-campaign-for-Anandabazar-Patrika