To show the completely natural action of Sat-Isabgol Laxative in a refreshing, memorable manner.
Advertising Agency: Publicis India
National Creative Director: Emmanuel Upputuru
Creative Directors: Vivek Nayyar, Vinay Kumari
Art Director: Siddesh Telang
Copywriter: Tejas Ravindranath
Illustrator: Vivek V. Khandgaonkar
just love the series. super awesome. just toooo good!
Love the way the product logo has been treated differently in each ad….someones bulb is burnin bright!
Makes every other ad in the category seem like shit.
Way to go guys!