Valiyaveetil Sanoop : Interview

From Payyanur, village in Kannur, Kerala. Started career with JWT Bangalore and now working as a senior visualizer at O&M Bangalore.

Why are you an Illustrator?
Because i love illustration, more than being an illustrator, i would like to be an art director

Did you attend school for fine art or design?
Yes i did. Got graduated in Applied Arts from college of fine arts, Trivandrum. Kerala.

Tell us about  your recent work campaign?
Ginger poster campaign. Ginger is a fashion brand. The campaign about promoting their accessories. I can undoubtly tell, that it was one of my best campaign I was involved in so far.

Who was the most influential personality on your career in Advertising?
As I mentioned earlier, I started with JWT Bangalore, i have been there for about 2 years.
As a beginner, it was a wounderful journey with the most inspiring minds at JWT.

You have a distinct style of illustration. How long did it take you to develop your style?
I never tried to stick to one style, I always tried to figure-out a style which has more potential to convey the brief clearly and more interestingly.

Were there any particular role models for you when you grew up?
My father, he taught me a lot in my life as a person & as an artist.
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Are many advertising agencies getting illustrations made these days? Do you work more with agencies or publishers?
Oh Yes. I would work more with agencies.

Was there any time when you wanted to quit Illustrations?
Never, I never consider doing illustration as a job. its like a part of me. I love to do illustration and will keep doing it.

Have you considered turning your illustrations into toys?
Yes, its a wounderful thing to give more dimension to your own creativity.

Any other Indian Illustrators who you admire?
Raghava KK, is a contemporary artist living and working in Bangalore.

Do you have any favorite fellow illustrators or resources relating to your fields?
Lots of people!!!… Sameer kulavoor, Deelip Khomane their style, innovation and experiments inspire me alot.

You have such a wide experience as a top working professional. What advice do you    have for aspiring creative professionals? Would you advise them to take on Illustration as a career option? Is it paying well enough?
I dont think i am the right person to advice. Because i am just a beginner but just loving what i am doing & always trys to pull out the best in me. Yes, money is important more than that be passionate.

Who would you like to take out for dinner?
Scarlet Johanson, Penelope cruz

What’s on your iPod?
I dont have an iPodbut I love Pink Floyd, Bob Marley & Instrumental tracks.

Mac or PC?
My first preference is a paper and pencil than mac.